Social Impact Campaigns
In 2020, we launched our 100 Offerings of Peace campaign with 100 artists in 20 countries – a 4-month campaign from July to November that included a special #OfferPeace challenge from renowned cellist and citizen-artist Yo-Yo Ma. The ask from Yo-Yo was simple: “Amidst the COVID-19 crisis, how might people use their social media accounts to spread moments of peace in a challenging time?” In addition to the responses from our 100 commissioned artists, hundreds of other individuals took to their social media accounts to spread their peaceful messages. Additionally, each of the artists in our campaign included a digital action step alongside their commissioned offering, such as signing petitions, practicing mindfulness exercises, donating online to justice initiatives, and more, to encourage viewers to see the value in promoting peace through small, individual actions.
With over 300 mass shootings in the U.S. since January 1, the most ever in a single year, our 2021 campaign has focused on the question: “How can we begin to build a culture of peace here in the United States amidst so much race-based hatred and acts of violence?” The series is called Conversations that #OfferPeace.
Hosted by MSNBC Correspondent Trymaine Lee, each conversation engages thought-leaders around this critical question and reaches audiences across the U.S. through our partnerships with PBS All Arts and NowThis.
We look forward to announcing our 2022 campaign later this fall!